Faces that hold a frame
Every model on our board is cast for cinema and couture, not a catalogue of extras. Directors get a short, serious roster.

The house
A talent house built for the city’s film and fashion years — not a generic catalogue.

Purple Hearts was founded for directors, fashion houses, and brand teams who were tired of casting a city from a spreadsheet. The board is small on purpose. Every face can hold a lead, a campaign, or a carpet. The number on the site — 0321 085 5593 — is the same number on the call sheet.
We work in film, fashion, commercials, music video, and live. We know Premium Karachi the way a local DP knows the light: which hour, which palace, which penthouse, which stretch of Sea View still photographs as cinema.
Every model on our board is cast for cinema and couture, not a catalogue of extras. Directors get a short, serious roster.
We know which hour Sea View turns gold, which staircase at Frere Hall loves a train, and which penthouse clears a night permit.
Call or WhatsApp 0321 085 5593. Availability, rates, and call sheets move through one desk — not a maze of agents.
Hair, wardrobe, and stills are treated like a premiere. The brief is Vogue and a Karachi night, not a compromise between them.
Production days run to the clock. Talent arrives briefed, styled, and ready for the first mark.
One house for Lollywood, campaigns, music video, and live. You do not re-cast a city every time the brief changes.

Booking desk
Tell us the date, the brief, and the city. The board answers on the same line used across this site.